Privacy Policy

ARI Fleet UK is committed to protecting and respecting your privacy.

This Privacy Statement explains how, when and why we collect personal information about you, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Privacy Statement from time to time so please check this page or our website occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Privacy Statement. It is important that you read this privacy statement together with any other privacy notice or fair processing notice we may provide on specific occasion’s when we are collecting or processing personal data. This Privacy statement supplements the other notices and is not intended to override them.

Our website is not intended for use by those under 18 years of age, if you have any concerns regarding data collected from anyone under this age please contact so that it can be removed.

Please refer to our cookie section for information on what type of cookies are used on our website.

Any questions regarding this Privacy Statement and our Fair Processing Notices should be sent by email to or by writing to ARI Fleet UK, Methuen Park, Chippenham, Wiltshire SN14 0GX.

Who are we?

ARI is the world’s largest privately held family-owned fleet management company, and one of the UK’s largest independent funding and fleet management providers. Founded in 1948 by the Holman Automotive Group, and with offices in the UK, Germany, North America, Mexico and Canada, our global focus remains on family values with a passion for customer service and satisfaction.

Our parent company Holman are committed to investing in ARI for the long-term and our organisational principles have been designed to serve as a compass to navigate our future and ensure success for generations to come. These principles, named the ‘The Holman Way’, guarantee that our people are in a position to win, our company is focused and ready for what our customers need tomorrow, and that we can create raving fans and exceed our customers’ expectations again and again. By investing in our people, our processes and our technology we can deliver real value to our customers by combining business insight and optimal lifecycle analysis, sustainable fleet practices, best-in-class services and high-powered technology to drive vehicle fleet efficiency up and costs down.

We deliver a fully outsourced fleet management solution, with services including finance lease vehicle funding, maintenance and accident management, compliance and driver risk management and more, providing our customers with a complete end-to-end solution that has transparency and cost control at its heart. This extensive range of services signifies our ability to deliver a uniquely tailored solution for each of our customers’ differing operational needs and strategic requirements. Available 24 hours a day and 365 days a year shows our commitment to supporting our customers and their drivers to reduce the administrative burden and simplify the processes associated with funding and fleet management.

How do we collect information from you?

Our website

We obtain information direct from forms on our website when you apply for a job, subscribe to our services, publications or request marketing to be sent to you.  This information will only be collected, after you have confirmed your consent.

As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns as well as technical data from our analytics provider, these providers are based outside of the UK. Please see our cookie section for further details.

ARI Insights and direct communications

We also obtain information direct from our clients and from the data subjects (client’s employees) via ARI Insights, email or through recorded calls to our call centre. The majority of this data is processed under the performance of the contract with our client or in the case of the Riskmaster licence check through explicit consent.

It may be necessary to process data of third parties through our Accident Management process on the basis of legitimate interest in order to establish the liability and quantum as part of the claim process.

What type of information is collected from you?

The personal information we may collect might include:

  • Driver licence details
  • Personal contact details
  • Employee details and other related records


  • Driver
  • Drivers family
  • Drivers line manager
  • Witnesses
  • Passengers
  • Third Parties
  • Prospective clients
  • Clients
  • Recruitment candidates

How is your information used?

We may use your information to provide the following services

  • Accident Management
  • Commercial Vehicle Management
  • Risk Management
  • Fringe (BIK and Mileage capture)
  • Licence Distribution
  • Rental Management
  • Roadside assistance
  • Telematics
  • Maintenance Management
  • Tyre Management
  • Vehicle Acquisitions
  • Vehicle Remarketing
  • Violations
  • Marketing purposes (if consent is provided)
  • Recruitment

How long is your information kept?

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations (for example the mandates for Riskmaster Program are held for 7 years).

We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract we hold with you or which governs your data, e.g. a contract with your employer.

We hold data in for marketing purposes for as long as you have provided consent. You may withdraw consent at any time by accessing the relevant link on our marketing materials or by contacting

For recruitment, we hold your application data on your personnel file if you are successful in your job application. Otherwise, data will be securely disposed 1 year after the application process in complete.

Who has access to your information?

We will not sell your information to third parties. We will not share your information with third parties for marketing purposes

As you interact with our website we may automatically collect technical data about your equipment, browsing actions and patterns as well as technical data form our analytics provider, these providers are based outside of the UK. Please see our cookie section for further details on managing your preferences on the website.

Third Party Service Providers working on our behalf:

Products and services

We may pass your information to our third party service providers or subcontractors for the purposes of completing tasks and providing services to you on our behalf (for example to process accident management claims or for vehicle hire/collection). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires our subcontractors to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond this unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Our website

Please refer to our cookie section for information on third party cookies

Your choices

We will not contact you for marketing purposes by email, phone or text message unless you or your employer has given prior consent.

If you have given consent to marketing through our website or other means and you wish to withdraw consent please email or by logging onto the website and checking or unchecking the relevant boxes to adjust your marketing preferences.

If you no longer work for our contracted client or wish to withdraw consent from our Riskmaster program this can be done by contacting the RiskMaster team or Data Protection Officer

If you wish to make a complaint or report a concern regarding the handling of your personal data you may do so by contacting or through the Information Commissioners Office information Commissioners office.

How you can access and update your information

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you via our Insights platform. In the meantime, if the data we hold about you is inaccurate contact your employer, account manager or if you wish to make a Subject Access Request this can be done by emailing

Subject Access Requests can cover any of the data subject rights below:

  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling

Transferring your information outside of the UK

As part of the services offered to you, the information which you provide to us may be transferred  our parent company in USA : Automotive Rentals, Inc., t/a ARI, a New Jersey, US corporation and affiliate of ARI (“ARI US”) under our Data Transfer Agreement containing the EU Model Contractual Clauses.

Job applications are transferred under appropriate safeguards (EU Model Contractual Clauses) to our contracted supplier, Workday Inc. in the US.

Please refer to our cookie section for information on third party cookies

Security precautions in place to protect the loss, misuse or alteration of your information

The security of your personal information is important to us. ARI is certified to ISO 27001 in US, Canada and UK.

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it, these standards include the use of encryption. If you have any questions about security on our web site, you can contact us at

Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


1. Introduction

Our website uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform about the use of cookies on our website.

2. What are cookies?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?

A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

5. Cookies

5.1 Technical or functional cookies (Necessary)

Some cookies ensure that certain parts of the website work properly. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, your vehicle configuration can be completed in our car-configurator application.

5.2 Statistical cookies (Statistical)

We use statistical cookies to optimize the website experience for our users and to ensure that user preferences, such as for example language settings, remain known. With these statistical cookies we get insights in the usage of our website. We ask your permission to place statistical cookies. Please see section 7 below.

5.3 Marketing Cookies (Marketing)

Marketing cookies track which websites you visit and which pages or products you visit while on those sites. This information is then used to display customized content as you move across our different websites and Applications. Please see section 7 below.

6. Placed cookies

Google Analytics

Q Translate

GDPR Cookie Consent


Google Tag Manager

Google reCAPTCHA




Intercom Messenger


7. Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies we use and the option to select the appropriate categories of cookies you are opting to  consent to. As soon as you click on “Save preferences”, you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

8. Social media buttons

On our website we have included buttons for Facebook and Instagram to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook and Instagram. These buttons work using pieces of code coming from Facebook and Instagram themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized. Facebook and Instagram are located in the United States.

9. Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, delete or block your personal data.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

Certain other conditions may apply. To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Privacy Statement. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (information Commissioners office).

For more details please refer to our Cookie policy.

Review of this Privacy Statement

We keep this Privacy Statement under regular review. This Privacy Statement was last updated in November 2020.

Contact Information

You can contact us by writing at the address below:


4001 Leadenhall Road

Mount Laurel NJ 08054


Or at the following address:

Data Protection Officer

ARI Fleet UK

Methuen Park

Chippenham, Wiltshire SN14 0GX

Or emailing:

For data protection legislation, you always retain the right to contact the Information Commissioner’s Office (the ICO).  The following is a direct link to the ICO website page entitled “Report a Concern”: